Etsy sales are slowing down, huh?
Sign of the times or any time during the year this can and will happen. Unfortunately, (at the time of this writing) there is a worldwide virus going around. More than likely, your sales will diminish.
How do you save your business from ruin when times get rough? It’s more than just an email list. There are going to be times of recessions that you will not have enough customers to make ends meet. At all!
Same as when you buy a car or a home, you need insurance. Not that kind of insurance for your Etsy shop but something in place that can at least bring some dough while people are not in the buying mood.
There are a few external things you can do to help ensure sales but internally it is always back to basics on how well you run your business.
Think of it this way, if you have loyal customers, no matter if they have $1 to their name, they will spend that dollar with you!
Make sure you always ship on time and have stellar customer service. This goes a long way.
Now $1 is not going to pay your electric bill so let’s get to the meat and potatoes of this post.
First, is to absolutely make sure you have a blog for your shop. This is so important, you have no idea! You don’t have to write novels, just a sweet and simple shop update blog post would suffice.
Make sure you have a WordPress blog too. This way you can install affiliate marketing techniques as well.
Make a blog schedule and commit to sharing a post at least, the bare minimum is once a month. This will help your customers get to know you behind the scenes.
By now, most shop owners know that you do not own your shop on Etsy. Etsy owns your shop. That is why you hear and see shops that get shut down for no reason.
Having a separate website can give you room to grow by offering products exclusive to your site.
This is going into a whole different direction but I will get back to it in a separate post.
Okay, get right into it….You need digital products!
That’s the gist of it. Having a digital product can enable you to have some income stream coming in while you sleep. True passive income.
Produce a good quality product that can offer evergreen information that you don’t have to update constantly.Tweet
In your niche, there are others that do not know as much as you. Share your beginner information without giving away your suppliers or secret techniques. Do not give bad or wrong information in order to stray people away from your niche, that’s mean and karma doesn’t like that!
Take some time to outline a digital product. Either an ebook or printable or even a digital design will keep customers coming back.
Couple this with a blog, you are sure to gain not only followers but also loyal customers.
Also, I have a blog post coming out soon that I have already written, just need to polish it a bit. I will go into the topic on how to narrow down your niche that can possibly tap into a new target market, so stay tuned!
Let me know below if you have a blog associated with your shop, I’d love to see it!